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2020 visionaries

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The new brand for Scotland’s 2020 Climate Group was publicly launched recently, at an event to mark 2020 days until 2020 – the year Scotland needs to reach its target of a 42% reduction in CO2 emissions. 

We were appointed to work with the organisation following a tender process, and with the date of the public launch looming, immediately commenced an intense development period. The public launch included:

  • a photocall featuring a 3D version of the new logo
  • unveiling of the identity with banners, screensavers and branded merchandise
  • a coordinated switchover of social media ‘skins’ and profile pictures, including use of a Twibbon
  • a new landing page for the website has been developed whilst we’re developing an entirely new site

Aura PR has written a great blog about the planning of the launch which you can read here. And we’ll be revealing the full website very soon!

The post 2020 visionaries appeared first on Fission Creative.


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